Common Pinterest mistakes bloggers make
Introduction to 9 Pinterest mistakes you may be making
Are you making costly Pinterest mistakes that might just be costing you tons of blog traffic? In this post I discuss 9 Pinterest mistakes you may be making that could be detrimental to your blog growth. Fixing these mistakes will increase your blog traffic and income.
Pinterest can be a huge traffic driver to your blog. That is why avoiding these Pinterest mistakes is crucial.
There are many Pinterest mistakes bloggers make all the time. Make sure you’re not one of them because it can be very costly to your traffic and blog income.
You might be making one or a few of the following 9 Pinterest mistakes so keep reading.
1.Not using keywords
Pinterest is a search engine. And the way that your pins are found is by using keywords. Keywords are everything. Using keywords is how the Pinterest algorithm finds your content and suggests it to users.
Where to use keywords?
● Pinterest Title
● Profile Description
Pin Titles and Description
Use relevant keywords but don’t overdo it. You don’t want to keyword stuff. Use keywords that are most likely to attract your ideal reader.
Board Titles and descriptions
Your job is to help Pinterest understand what your pins are about. Therefore, using keywords to explain to Pinterest how your pins in each board relate to each other.
2.Creating ugly pins
Your entire Pinterest profile can be on point. But if your pins suck, you’re not going to grow your traffic. Now I get it you might not be a graphic designer, neither am I. We have to learn to create eye-catching, beautiful pins.
2.1. Bright colors
Colour should be bright.
Warm – Red and pink tones.
2.2 Add a text overlay
Have a benefit-driven title.
Your title should show the result and create curiosity. Why should they read your blog post?
2.3 Brand your pins and add a Logo Placing the name of your blog on the top middle or bottom middle to give your pins a cohesive touch. It will take a while to find your brand style. All you really need is to find your signature color and font that your audience will come to associate with your pins.
2.4 Pin Size
Use the right pin ratio 2.3.
(600 ×900) or (1000×1500)
Vertical images perform the best and are the most shared on Pinterest.
2.5 Use stock images
Use free or paid stock images. I use the free images in Canva. You can also use Unsplash, Pexels and other free or paid stock photos. Or you can take your own pictures. That will make your pins stand out more.
More Pin tips:
● Make the text on your pins big and bold.
●Use limited script fonts. They are pretty but difficult to read.
●Use contrasting color to make everything stand out.
●Bold and simple fonts like sans-serif fonts are easy to read.
● Add share buttons on your blog posts and a call to Action.
3.Using Horizontal or Square pins
Most people read on their cell phones. A vertical pin stands out more than a horizontal pin in your smart feed. Go to canva and create pins in different sizes. Use bright images that are easy to read.
Create click-worthy eye-catching pins. The ideal Pinterest size is a 2:3 ratio. Play around a bit and see what size works best for you and your brand.
4. Creating the same pin design
Create different types of pins. Not everyone has the same tastes. And you never know which pins might take off. It’s usually the one you least expected. So, experiment and see what your audience likes and which pins resonate most with them.
5. Not having a board with only your pins
All bloggers should have a board with only their pins. A whole board dedicated to your pins that link back to your blog. Giving users a clear visual of what your blog is about.
Not having a board with only your pins is giving up an opportunity to advertise what your blog is all about. Having all your pins in one place gives the user a chance to see what your blog is all about. Which makes it more likely to click on one or several of your pins and browse your blog to consume your content.
6. Pinning too much or not enough
It is preferred to pin 15 – 25 pins a day. Any less or more than that would be bad for your Pinterest account. That 100 pins a day schedule is outdated. Who could keep up with that anyway?
Pin only good-quality pins that are beneficial to your audience. You can decide how many of these Pins will be yours if you can put more of your own content that would be best.
7. Not creating fresh pins
The new Pinterest best practice is to push out only fresh pins. Meaning you can’t pin your old pins anymore. Create new pins daily.
Fresh pins is a new pin image and URL combination that Pinterest hasn’t seen before.
8. Paying no attention to your analytics
I am guilty of this one. It’s another big Pinterest mistake that bloggers make all the time. Not looking at the analytics and what it’s telling them. We miss an opportunity to improve and grow our marketing strategy by not studying the data that Analytics provides.
You can learn so much from looking at your Analytics. It shows you what pins are doing well and what keywords to use for your boards that are performing best.
9. Not joining group boards
Group boards are not dead. Low-performing group boards are. A good quality group board can still bring you a ton of traffic. Sometimes more than your own board can. Look for and join better group boards that are most relevant to your content.
Conclusion to 9 Pinterest mistakes you may be making
Pinterest can be very beneficial if used the right way. It can be your main source of traffic to your blog. These Pinterest mistakes can be rectified very quickly. Now that you are aware of it.
To grow your Pinterest Account keep:
1. Producing amazing, helpful content with keywords.
2. Publishing that content regularly.
3. Pinning your content to your most relevant boards first.
4. Then to high-performing group boards.
5. Paying attention to your analytics.
6. Being consistent and patient.