Pinterest SEO Made Simple in 12 Easy Steps

Pinterest SEO made simple in 12 easy steps
Pinterest SEO made simple

Optimize your Pinterest profile for SEO in 12 simple steps.

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Pinterest has been around for a while. You’ve heard about what a great platform it is to bring more traffic to your blog. How other bloggers are getting hundreds of thousands of page views to their blogs and making moola. And now obviously you want a piece of that pie right? Of course, you do. 

That’s why you have to follow some steps to make your Pinterest profile for SEO simple, yet effective. But what does all that mean? 

And all you have to do is pin. Simple. Easy. Right?

Nope. Not at all.

To get that great traffic to your website, there are a couple of steps you have to follow. Pinterest rules. If you will. 

Let’s get started, shall we?

Introduction to Pinterest SEO

Pinterest SEO made simple in 12 easy steps.

We hear every day about Google SEO. But  Pinterest SEO is not talked about much. At Least not on my side of the blogging world. I was wondering why that is. 

Is it because we still think that Pinterest is a social platform and not a search engine? Or maybe it’s because we are not sure how to use it as a search engine like Google? I don’t know.

That’s why I wrote to optimize your Pinterest profile for SEO to dive deeper into this search platform and how it works. How we can improve our SEO on this platform. 

Unlike Google, that takes 3-6 months ( if we are lucky) to start ranking our posts. Pinterest can give us immediate traffic if we use SEO the right way. So just as we take the time to learn how to SEO our posts for google, I think it’s just as important to know how to properly SEO our articles for this search engine as well. That way we can receive traffic to our blogs as soon as possible.

1. Optimise your name

Add a description to your (business) name. Right next to your blog name. What is your business about? Be very clear about it. Don’t leave people guessing. It helps Pinterest and its users know what your business is about. Use keywords in your very short description. This is a good start in optimizing your Pinterest profile for google SEO.

2. Optimise your Bio 

Your bio gives more information about who you are and what you can offer your audience. It also includes your profile name and your photo. Include relevant keywords. Give as much detail as possible. Here you can elaborate more on what your business is all about. What you bring to the table and how you plan to help your audience.

3. SEO optimized boards. 

Be specific when naming your boards. Don’t try to be smart or come up with unique names. Just name the board what it is about. If you blog about food, use keywords related to the type of food you talk about in your posts. Use good board descriptions with a good number of keywords. 

4. Board Description 

What is your board about? Give a clear, well-drafted, SEO-optimized description. The clearer you are in describing your board, the better your chances of pinners finding your boards, following them, and pinning your content. Pinterest will also help in promoting your blog if it’s helpful to its audience. You can use Pinterest’s search bar to find relevant keywords for each board’s description.

5. Keyword Research 

You must do keyword research to make your Pinterest account for SEO simple. Everything you do requires research If you want your pins to rank on Pinterest. How else will you know what’s popular and trending on the platform? So do your due diligence and make keyword research part of your daily tasks. There are a lot of free tools you can use, such as ubbersuggest or buzzSumo.

6. SEO your pin title

For your pins to be picked up by the search engine, you have to craft an SEO title. Use keyword research to find a great title that is popular and being searched. It also needs to be eye-catching and resemble the title of your blog post that is linked to your post.

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7. SEO Pin description 

Give a good SEO description of what your pin is about. Include keywords from the keyword research you’ve done. Make it intriguing for people to want to click on your pin. 

8. Use Hashtags 

Hashtags can help your pins be found more easily. People can find you through a hashtag that you used in a pin description.  Look for related hashtags when you do your keyword research. You can use as many hashtags as you want. But I recommend only 3-5. 

9. Quality pin images 

Pinterest is a visual search engine. Beautiful, high-quality images are what get users’ attention. And since there is a lot of competition on this platform it is imperative that you up to your game and creates eye-catching pictures. It will get more clicks to your pins and ultimately more traffic to your blog.

For more on Pinterest SEO

10. Pin Frequently 

Pinterest rewards loyal pinners. They love it when there are tons of engagement on their platform. Pin throughout the day, every day. Manual pinning is great. It’s easy and fun and inspiring. But I get it life gets in the way. We don’t all have time to pin 5 times a day. You can use Tailwind to schedule your pins for the week or even the entire month. In turn, giving you more time to focus on other things. Such as creating more beautiful pins for your blog.

11.  Enable Rich pins

Rich pins. It sounds so expensive, doesn’t It? Well, it may very well live up to its name. You may want to enable rich pins. It gives more information about your pin. It’s also better than a non-rich pin. It helps optimize your pins for Pinterest SEO.

12. Best time to pin

Believe it or not, there is the best and worst time to pin. Essentially you want to pin your brand new pins when most of Pinterest’s users are on the platform. So that they can start engaging with your content and start sharing it. People are most active in the early mornings and the evenings when they are home. Make sure you use this to your advantage.

Conclusion to Pinterest SEO

And there you have it. My 12 steps to Pinterest SEO made simple.

1. Optimise your name

2. Optimise your Bio 

3. SEO optimized boards

4. Board Description 

5. Keyword Research 

6. SEO your pin title

7. SEO Pin description 

8. Use Hashtags 

9.Quality pin images 

10. Pin Frequently 

11. Enable Rich pins

12. Best time to pin

Please tell me. How do you simplify your Pinterest account for SEO? Any tips I didn’t mention?