Main reasons why bloggers fail
Are you wondering why bloggers fail and if your blog will become a statistic too?
That’s understandable. Because most blogs will fail. That is just reality.
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Introduction to reasons why most blogs fail
Do you want to know what you can do to prevent that from happening to you?
Look at the reasons why most blogs fail. Then do everything in your power to stop that from happening to your blog.
Let’s face it. Blogging is hard work. And with millions of blogs on the web, it’s near impossible to make your little blog a success. But there is hope.
In order to have a successful blog, you have to refuse to give up.
Plain and simple.
You will make mistakes. Lots of mistakes. You won’t know what you are doing for at least the first year of blogging, depending on how fast you learn. And whether or not you’re investing in blogging courses.
Expect failure. If you know what to expect you won’t be surprised when you get slapped in the face with blogging challenges.
Knowing that already puts you in a position of power.
If you’ve decided that you won’t give up when you don’t see any growth, as soon as you think you should, you’ve reached another milestone.
Blogging is a long-term game. And comparing your blog to someone else’s will do you no favors. We all grow differently.
Give your blog all the time it needs. Not the time you think it needs, based on when you think it should be successful or what some ‘guru blogger’ tells you.
Keep at it until you see results. That will increase your blog’s success.
That said,
There are other ways you can make sure that your blog doesn’t fail.
Let’s go through why bloggers fail and how you can prevent that from happening to you.
1. You’re a hobby blogger
What does that mean? It means you only blog when you feel like it. Whenever the mood strikes. Which is not that much anyway. Sometimes you even forget that you have a blog.
You only remember when you read a blog post about someone quitting their job and traveling full time. If you are honest with yourself, that’s the only reason you started your blog in the first place.
It’s nice to see someone else’s lifestyle and how they live right? But the thing is you don’t see how hard they work. All you see is the glitz and glamor.
My friend. Blogging is so much more than that. It’s late nights and early mornings sitting in front of your laptop, staring at your screen, waiting for inspiration to hit.
It’s working when you really don’t feel like it. Grinding when you are feeling sad, lonely, depressed, sick, unmotivated etc. It’s not glamorous at all.
But if you show up every day and are dedicated even when it’s the last thing you want to do, then you won’t fail as a blogger.
2. Another reason why bloggers fail is not creating quality content consistently
These are two huge reasons why blogs fail. Number one is not creating quality content. You just write something quick and fast to get this task done for the day because you haven’t posted in a while. And publishing anything is better than nothing right? Wrong.
Your audience doesn’t want rubbish. They want to feel valued. Like you care about them enough that you took your time to create this quality post to help them with their problem.
If you don’t provide value, they’ll just go to someone else who knows how to deliver quality content. There are many options. And no one, not even you will settle for mediocrity.
So try your best to write outstanding, quality content to entice and engage people to your blog.
The second point is Creating content consistently
I get it. Being consistent is a skill to master in life. And us being human most times, fall short. But, you have to be consistent with blogging. Because if you don’t, your hard work will be for nothing. Your blog will be like a yo-yo. Up one day and down the next.
Consistency is key when you want your blog to grow.
3. You are not getting enough eyeballs to your blog
I think we all thought that blogging just consists of writing and publishing content in the beginning. What a rude awakening that was.
That does not work. Especially in 2022.
You simply have too much competition.
I know most bloggers are introverts. And all we want to do is sit behind our laptops and write content all day every day.
But that is not reality. We have to get on social media and promote our blogs. Get behind a camera and become vulnerable. We have to get our blog posts out on as many platforms, (in front of the right audience) as possible.
You need to promote your content more than the time it takes you to create that content.
Related post:
10 Places to share your blog post after you hit publish
4. You don’t learn and implement SEO
SEO can be intimidating. And that makes bloggers put it off and forget about it. Which is a big mistake.
Implementing Search Engine Optimization when you start your blog is important. Because it can take Google 6-12 months to start ranking your post. You wanna get ongoing right away.
It’s a continuous learning curve because the Google algorithm keeps changing. So you need to keep up to date with what the Google gods want to get your blog posts to rank on the first page of Google.
Related posts:
5. You don’t believe in yourself.
Who will believe in you if you don’t believe in yourself? Be your own champion. Believe that you can create a successful blog business. Believing is half the job done.
He who believes he can and he who believes he can’t are usually right.
It doesn’t matter what others believe. Your opinion is the only one that matters.
Believe in yourself and your abilities. Commit 100%.
Visualize yourself as a successful blogger. When adversity comes, push through and don’t give up.
6. You sabotage your future success
Do you know that there are people who are afraid of success? It sounds silly because we all want to be successful right?
That is what we tell ourselves and others. But deep down there is that little voice that is scared of becoming successful.
You worry that people will hate you for having money. That no one will want to be your friend.
You have so many fears of what could happen when you reach a certain level of success that you try everything in your power, sometimes unknowingly, to not become successful.
Have an honest conversation with yourself if you think this might be you. And try to find solutions to these problems so that they can stop holding you back.
7. Not setting goals
You don’t set goals because you are not sure if this blogging thing will really work out. And let’s face it, you really don’t want to be disappointed when you don’t reach your goals. So you just don’t set any.
No goals, no disappointment. Win-win.
Um no. If you don’t set any goals you are more likely to set yourself up for failure. Because you are not working towards anything you won’t feel motivated. And that is how you fail as a blogger.
When the going gets tough. You will quit. That is the power that goal setting has.
So make sure you set goals. It doesn’t have to be big goals. Set small realistic goals. Goals for the year, month, week, and day. It holds you accountable and keeps you focused when you don’t know what to do.
Related posts:
New year’s resolutions for bloggers
How to Stay Motivated as a Blogger
How to start a Money – Making Blog in 2021
8. You are not willing to change your strategy
So. You’ve been blogging for a while now. But, you don’t see any results. And instead of changing up your strategy, you just keep doing what is clearly not working.
They say insanity is doing the same thing over and over and expecting a different result.
Be willing to try something new. Try promoting on a different social media platform, or a different monetization strategy. Maybe you need to try a new type of blog post.
Switch it up and see if you don’t get a better result. You can’t quit unless you’ve tried everything. And there is always something new to try.
9. Giving up too soon
It’s what I’ve touched on in my opening.
You only quit when you give up. And most bloggers give up way too soon. They hardly even try.
But you know why I think that happens? It’s because they go into blogging with the wrong mindset and for the wrong reasons.
They only start a blog because they want to get rich quickly.
If that’s the reason you started a blog, then I’m sorry to tell you blogging is not a get-rich-quick scheme. It works your arse off for months until you see results.
Giving up is a guarantee that you will fail.
With society being all about instant gratification, no one wants to wait for anything anymore. But success is not easily attainable. You have to work hard for what you want.
Conclusion to reasons why some blogs might fail
There are probably hundreds of reasons why bloggers fail. These are just the main reasons why some blogs might fail.
Blogging is a business, not a hobby. You need to invest your time, energy, money, and sometimes even your tears in it. Believe me, you will cry from frustration.
It’s not for people who want to make quick, easy money. It requires hard work, dedication, motivation, and most of all patience to see everything you’ve worked for, come to fruition.
Remember if you are willing to work hard and not give up, you can become one of the few to make your blog a success and become a successful blogger.